SKILLS

  • UX Writing
  • Creative Writing
  • Copywriting
  • Editing
  • Content Design
  • Brand Writing
  • Information Architecture
  • Graphic & Web Design
  • Front-End Web Development
  • Community Building
  • Public Speaking
  • Event Planning
  • Teaching
  • Photography & Video
  • Podcast Production
  • Content Management Systems (CMS)

EDUCATION

Sonoma State University

Rohnert Park, CA - May 2007

BA Physics w/ Astronomy Conc.

 

ABOUT ME

Neurodivergent UX Writer & Content Strategist in Sonoma County. I’m a single mom of a heart warrior who enjoys hiking, writing novels, transforming upcycled antiques into water fountains, and adopting too many fur kids. North Bay Business Journal’s Forty Under 40 recipient.

CERTIFICATION

UX Writing Academy,
UX Writing Hub
Jan 2022
Certificate No. 2021109111

AWARDS

Forty Under 40
North Bay Business Journal, 2015

 

COMPUTER SKILLS

  • Adobe: Acrobat, Illustrator, Photoshop, XD, Lightroom, Premier
  • Airtable
  • Asana
  • Dropbox
  • Figma
  • Google: Gmail, Calendar, Docs, Drive, Forms, Meet
  • HTML, CSS, PHP, Javascript
  • Microsoft: Word, Excel, PowerPoint, Teams, Outlook
  • Miro
  • Monday.com
  • Notion
  • Shopify
  • Skype
  • Slack
  • Trello
  • WordPress
  • Zoom

UX WRITING & WEB TECHNOLOGY EXPERIENCE

Student
UX WRITING ACADEMY - Online
Sept 2021 - Jan 2022
  • Craft microcopy for modals, error messages, empty states, onboarding, and more that builds a seamless and intuitive user experience for a variety of digital products
  • Build user flow charts and user journey maps to reflect user experience
  • Collaborate with peers and stakeholders to address user pain points and revise user experiences
  • Conduct content audits, competitor analysis, and user research
Principal Web Designer & Content Strategist
ONE DAY LABS - Santa Rosa, CA
2007 - Present
    • Award-winning entrepreneur with agency that provides affordable, fast, and professional business websites.
    • Clients include
      • Music & Film: Green Day (punk rock band)
      • Science & Technology: Barracuda Networks (AI & IT security), NASA Education & Public Outreach, San Francisco Forensic Institute
      • Wine & Hospitality: Amphora Winery, Plantology, Waystone Vineyard Management, Wine & the Web
      • Community & Nonprofit: Sebastopol Entrepreneurs Project, Coworking Alliance of Sonoma County, Boston Offices, Amigos de Guatemala, Raizes Collective, WomenServe
      • Education & AgTech: Brush Creek Montessori School, Cropmobster Community Exchange, Farm Trails, Santa Rosa Junior College
      • Photography, Art & Media: Smugmug, Schoolhouse Pictures, Peary Photography, Arken Studios, Andrea Hibbard (artist), Misfits & Moguls (livestream and podcast), Anne Hill (podcast), The Naked Freelancer (Podcast)
  • Real Estate & Finance: David Greene Team, The One Brokerage, Wright Residential
  • Civic: Sonoma County Economic Development Board, City of Santa Rosa
    • Health & Wellness: Sonoma West Medical Foundation, Click4Health, eHealth Records
  • Content strategy: Perform client intake and competitor research, conduct content audits, gather and re-write existing copy assets, and utilize information architecture best practices to build sitemaps and plan user flows
  • UX writing & microcopy: Craft content strategy; edit website copy for brevity and clarity; and write UI microcopy for site navigation, CTAs, and automated email responses
  • CMS migration & UI/UX design: Do global content site migrations, front-end website development for WordPress, Shopify, SmugMug, and other CMSs as well as hard-coded websites. Branding, logo design, UX design, and print design.
Community Manager & Event Planner
WIMP - Santa Rosa, CA
2011 - 2016
  • Award-winning social entrepreneur built community of local tech industry professionals
  • Organized and hosted regular educational and networking events, conferences, special programs, and charity hackathons that donated over $100,000 worth of professional services to North Bay area nonprofits.
  • Globally recognized authority and advocate of freelancers and members of the gig economy
  • Partnered with local colleges to improve course curriculums and help students be industry-ready