UX WRITER & CONTENT DESIGNER WITH CONCENTRATION IN AI AND LLMS

Certified UX Writer with over 18 years of experience, now specializing in AI and Large Language Models (LLMs), along with expertise in content-driven interfaces and information architecture. A neurodivergent, tenacious self-starter, I'm adept at organization, efficiency, and effective communication. Renowned for solution-focused thinking, I excel in managing tight deadlines and leading diverse teams with a collaborative, kind approach. My methodology is holistic and data-driven, adeptly balancing user needs with business goals. With a deep understanding of UX/UI best practices, I am fluent in major design tools and eager to dive into new technologies and knowledge areas, particularly in the realm of AI and LLMs.

SKILLS

  •  UX Writing
  • Creative Writing
  • Copywriting
  • Editing
  • Generative AI
  • Artificial Intelligence
  • Content Design
  • Brand Writing
  • Information Architecture
  • Graphic & Web Design
  • Front-End Web Development
  • Community Building
  • Public Speaking
  • Event Planning
  • Teaching
  • Photography
  • Podcast Production
  • CRM
  • Content Management Systems (CMS) 

EDUCATION

Sonoma State University

Rohnert Park, CA - May 2007

BA Physics w/ Astronomy Conc.

ABOUT ME

Neurodivergent (AuDHD) UX Writer & Content Strategist in Sonoma County. Published author and mom to a special needs kid. I enjoy hiking, writing, playing D&D, and mentoring. I have two dogs and three cats.

CERTIFICATION

UX Writing Academy,
UX Writing Hub
Jan 2022
Certificate No. 2021109111

AWARDS

Forty Under 40
North Bay Business Journal, 2015

AI Design Academy
UX Writing Hub
Coming March 2024

COMPUTER SKILLS

  • Adobe: Acrobat, Illustrator, Photoshop, XD, Lightroom, Premier
  • Airtable
  • Asana
  • Chat GPT
  • Dropbox
  • Figma
  • Google: Gmail, Calendar, Docs, Drive, Forms, Meet
  • HTML, CSS, PHP, Javascript
  • Microsoft: Word, Excel, PowerPoint, Teams, Outlook
  • Miro
  • Monday.com
  • Notion
  • Shopify
  • Skype
  • Slack
  • Trello
  • WordPress
  • Zoom

UX WRITING & WEB TECHNOLOGY EXPERIENCE

Senior Content Designer
H&R BLOCK - Remote
July '22 - Present
  • Lead content designer on multiple features for DIY tax products, including pricing, merging of Fed/State interviews, tax impact reporting, investments, document imports/uploads, product shopping cart, and sign & file
    • Hi-fi and low-fi designs
    • User flows and journey maps
    • Learning complex tax mechanics and translating them into easy-to-digest copy and charts
    • Collaboration with multiple players and departments such as design, development, legal, product, marketing, etc.
    • Privacy-focused, working with sensitive and secure user information
    • KPI focus: redesign of sign & file resulted in a decrease of tax return rejections by 37%
  • Project lead on updates to business formation tools for Block Advisors
  • Audit of the existing system. Design content to increase user clarity and transparency on product selection and upsells Collaboration with dev team at partner company
  • Facilitate user research and testing, including quantitative and qualitative interviews, A/B testing, etc.
  • Mobile-first approach to responsive/adaptive products
UX Writer
H&R BLOCK - Contract, Remote
March '22 - July '22
  • Content design for various features of the next evolution in DIY tax software, including ID verification, merge accounts, AGI validation for federal and state eFiling, and more.
  • Craft microcopy for guiding users through tax preparation screens, including Q&A flows, contextual help messages, error messages, and more that build a seamless and intuitive user experience for both mobile and desktop UIs
  • Conduct competitor analysis and conversation mining that influence journey maps, guide UX decisions, and influence word usage
  • Collaborate with peers and stakeholders to address user pain points and revise user experiences
  • Promoted to full-time Senior Content Designer after just three months
Student
UX WRITING ACADEMY - Online
Sept '21 - Jan '22
  • Craft microcopy for modals, error messages, empty states, onboarding, and more that builds a seamless and intuitive user experience for a variety of digital products
  • Build user flow charts and user journey maps to reflect user experience
  • Collaborate with peers and stakeholders to address user pain points and revise user experiences
  • Conduct content audits, competitor analysis, and user research
Principal Web Designer & Content Strategist
ONE DAY LABS - Santa Rosa, CA
2007 - Present
    • Award-winning entrepreneur with agency that provides affordable, fast, and professional business websites.
    • Clients include
      • Music & Film: Green Day (punk rock band)
      • Science & Technology: Barracuda Networks (AI & IT security), NASA Education & Public Outreach, San Francisco Forensic Institute
      • Wine & Hospitality: Amphora Winery, Plantology, Waystone Vineyard Management, Wine & the Web
      • Community & Nonprofit: Sebastopol Entrepreneurs Project, Coworking Alliance of Sonoma County, Boston Offices, Amigos de Guatemala, Raizes Collective, WomenServe
      • Education & AgTech: Brush Creek Montessori School, Cropmobster Community Exchange, Farm Trails, Santa Rosa Junior College
      • Photography, Art & Media: Smugmug, Schoolhouse Pictures, Peary Photography, Arken Studios, Andrea Hibbard (artist), Misfits & Moguls (livestream and podcast), Anne Hill (podcast), The Naked Freelancer (Podcast)
  • Real Estate & Finance: David Greene Team, The One Brokerage, Wright Residential
  • Civic: Sonoma County Economic Development Board, City of Santa Rosa
    • Health & Wellness: Sonoma West Medical Foundation, Click4Health, eHealth Records
  • Content strategy: Perform client intake and competitor research, conduct content audits, gather and re-write existing copy assets, and utilize information architecture best practices to build sitemaps and plan user flows
  • UX writing & microcopy: Craft content strategy; edit website copy for brevity and clarity; and write UI microcopy for site navigation, CTAs, and automated email responses
  • CMS migration & UI/UX design: Do global content site migrations, front-end website development for WordPress, Shopify, SmugMug, and other CMSs as well as hard-coded websites. Branding, logo design, UX design, and print design.
Community Manager & Event Planner
WIMP - Santa Rosa, CA
2011 - 2016
  • Award-winning social entrepreneur built community of local tech industry professionals
  • Organized and hosted regular educational and networking events, conferences, special programs, and charity hackathons that donated over $100,000 worth of professional services to North Bay area nonprofits.
  • Globally recognized authority and advocate of freelancers and members of the gig economy
  • Partnered with local colleges to improve course curriculums and help students be industry-ready