Senior Content Designer
H&R BLOCK - Remote |
July '22 - Present |
- Lead content designer on multiple features for DIY tax products, including pricing, merging of Fed/State interviews, tax impact reporting, investments, document imports/uploads, product shopping cart, and sign & file
- Hi-fi and low-fi designs
- User flows and journey maps
- Learning complex tax mechanics and translating them into easy-to-digest copy and charts
- Collaboration with multiple players and departments such as design, development, legal, product, marketing, etc.
- Privacy-focused, working with sensitive and secure user information
- KPI focus: redesign of sign & file resulted in a decrease of tax return rejections by 37%
- Project lead on updates to business formation tools for Block Advisors
- Audit of the existing system. Design content to increase user clarity and transparency on product selection and upsells Collaboration with dev team at partner company
- Facilitate user research and testing, including quantitative and qualitative interviews, A/B testing, etc.
- Mobile-first approach to responsive/adaptive products
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UX Writer
H&R BLOCK - Contract, Remote |
March '22 - July '22 |
- Content design for various features of the next evolution in DIY tax software, including ID verification, merge accounts, AGI validation for federal and state eFiling, and more.
- Craft microcopy for guiding users through tax preparation screens, including Q&A flows, contextual help messages, error messages, and more that build a seamless and intuitive user experience for both mobile and desktop UIs
- Conduct competitor analysis and conversation mining that influence journey maps, guide UX decisions, and influence word usage
- Collaborate with peers and stakeholders to address user pain points and revise user experiences
- Promoted to full-time Senior Content Designer after just three months
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Student
UX WRITING ACADEMY - Online |
Sept '21 - Jan '22 |
- Craft microcopy for modals, error messages, empty states, onboarding, and more that builds a seamless and intuitive user experience for a variety of digital products
- Build user flow charts and user journey maps to reflect user experience
- Collaborate with peers and stakeholders to address user pain points and revise user experiences
- Conduct content audits, competitor analysis, and user research
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Principal Web Designer & Content Strategist
ONE DAY LABS - Santa Rosa, CA |
2007 - Present |
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- Award-winning entrepreneur with agency that provides affordable, fast, and professional business websites.
- Clients include
- Music & Film: Green Day (punk rock band)
- Science & Technology: Barracuda Networks (AI & IT security), NASA Education & Public Outreach, San Francisco Forensic Institute
- Wine & Hospitality: Amphora Winery, Plantology, Waystone Vineyard Management, Wine & the Web
- Community & Nonprofit: Sebastopol Entrepreneurs Project, Coworking Alliance of Sonoma County, Boston Offices, Amigos de Guatemala, Raizes Collective, WomenServe
- Education & AgTech: Brush Creek Montessori School, Cropmobster Community Exchange, Farm Trails, Santa Rosa Junior College
- Photography, Art & Media: Smugmug, Schoolhouse Pictures, Peary Photography, Arken Studios, Andrea Hibbard (artist), Misfits & Moguls (livestream and podcast), Anne Hill (podcast), The Naked Freelancer (Podcast)
- Real Estate & Finance: David Greene Team, The One Brokerage, Wright Residential
- Civic: Sonoma County Economic Development Board, City of Santa Rosa
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- Health & Wellness: Sonoma West Medical Foundation, Click4Health, eHealth Records
- Content strategy: Perform client intake and competitor research, conduct content audits, gather and re-write existing copy assets, and utilize information architecture best practices to build sitemaps and plan user flows
- UX writing & microcopy: Craft content strategy; edit website copy for brevity and clarity; and write UI microcopy for site navigation, CTAs, and automated email responses
- CMS migration & UI/UX design: Do global content site migrations, front-end website development for WordPress, Shopify, SmugMug, and other CMSs as well as hard-coded websites. Branding, logo design, UX design, and print design.
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Community Manager & Event Planner
WIMP - Santa Rosa, CA |
2011 - 2016 |
- Award-winning social entrepreneur built community of local tech industry professionals
- Organized and hosted regular educational and networking events, conferences, special programs, and charity hackathons that donated over $100,000 worth of professional services to North Bay area nonprofits.
- Globally recognized authority and advocate of freelancers and members of the gig economy
- Partnered with local colleges to improve course curriculums and help students be industry-ready
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